15 August 2008
Environmentally friendly Saab
I received two sets of the same piece of direct mail about the new twin turbo Saab this morning. Is this a play on TWIN turbo or just simply shoddy de-duping of data? Identical names and addresses on both envelopes.
It made me chuckle as the key message seemed to be about the low running costs and Saab's green values.
Labels: direct marketing, green, Saab
14 August 2008
KFC and the internet
Everywhere you go people invite you to visit their website. Often you wonder why on getting there.I was very surprised today to note that the URL http://www.kfc.co.uk/ was not visible, to me, anywhere in the Bracknell KFC. Is this good or bad marketing?
Mind you, aside from the store finder, there is not a lot of real use on the site. The 'charity' section was report on an October 2007 event. Where are the competitions and games? That's all at http://www.mcdonalds.co.uk/.
Of course I was there at the request of the children. But I did have to enjoy a Zinger while I was waiting for them!
Labels: Bracknell, charity, KFC, marketing, web, Zinger
07 August 2008
Eat You Bastards
Ind Coope, Double Diamond and Skol Lager brand names are still visible behind the bar at The Coach and Horses, Romilly Street, London, W1. Amazing. These brands are all from the 70s; Ind Coope being the brewer of DD and Skol.The menu on the wall is the reason for this post. "Eat You Bastards" was the headline. It actually did make me think of ordering food; even though I had popped in there at 11.30 for a coffee.
I do like it when businesses allow personality to shine through. You get a better idea of who you are dealing with and it often adds to the pleasure.
So, visit this blog again you bastards! Ha ha, well it doesn't always work. The context needs to be considered as well.
Labels: Coach and Horses, Double Diamond, Ind Coope, London, menu, personality, Romilly Street, Skol Lager, W1
15 July 2008
Proud to be British
Lists of top tens are often used to gain attention in the media. They seem to mostly appear in the tabloids and the best of them get repeat airings on the radio.But of course the list can just be a personal opinion. Here's one that worked from Sarah Drew at Marketing Ladder which arrived in an email newsletter:
"With the recent flag-waving, face-painting patriotism that comes with Wimbledon, the cricket and the upcoming Olympics, we thought - what better time to remind ourselves of the reasons you're proud to be British?"
"Without further ado, here are my top 10:
:: The Queen (and open tours of Buckingham Palace this August!)
:: Wimbledon
:: Beer Gardens
:: The Edinburgh Film Festival
:: Grand Prix Champion, Lewis Hamilton
:: English Wines (Some of the finest in the world! No, really!)
:: Footie
:: Pimms and Lemonade
:: Tom Jones!
:: TheLadders.co.uk
Well, it was her personal opinion so we can't argue with that can we? What's your top ten things that make you proud to be British or whatever nationality you are?
Labels: British, lists, Marketing Ladder, media, opinion, TheLadders.co.uk, top tens
22 June 2008
Energy saving in Morocco
The souks (markets) in Marrakech in Morocco would be closed down if they were in the UK. They would fail most of our health and safety standards by a considerable margin.Therefore I found it quite a surprise that energy saving light bulbs were in such an abundance. In fact the wide spread use of them puts us to shame in the UK.
I wonder if their use is subsidised or sponsored?
Labels: energy, health and safety, light bulbs, Marrakech, Morocco
Children keep right...please
You get odd looks taking photos of children's toy shops but that didn't stop me.The shop is Imaginarium at Madrid airport. I really liked the visual effect of the doors; one for adults, one for children.
The thing is that most children seemed to go through the left door, the adult one, even when parents pushed them towards the small entrance.
My guess is that the width is the inviting factor. Also the merchandising and store layout suggest the larger door is the correct one.
Labels: Children In Need, Imaginarium, Madrid, merchandising, store
08 June 2008
Market research on a budget
You don't always need to spend thousands on research to find out what is going on in some markets. Simply keeping your eyes open and aimed in the right direction can deliver great results.On a recent visit to Marks & Spencer I was in a queue to pay and the previous weeks sales figures were on show for all to see:
Menswear suit sales total £63,000 in the week to 26 May 2008. Of this the top ten suits accounted for £23,000. The best seller was a Collezione black suit that grossed £3,600 or nearly 6% of the suits business.
I know what some of you are thinking, "That's not market research. That's M&S market research."
Labels: black suit, Collezione, market research, Marks and Spencer, menswear, sales, suits
Subscribe to Posts [Atom]
