31 May 2007
Sustainability is the biggest single agenda item in marketing today
It's no longer just a band wagon to jump on - it is a genuine issue: sustainability and how the marketing community informs and drives the agenda.
The Chartered Institiute of Marketing have been taking a lead on this but there is still a long way to go.
Innovative packaging is going to help. I was especially impressed with the biodegradable milk bottle from Green Bottle that I saw on Springwise.
Labels: Chartered Institute of Marketing, sustainability
30 May 2007
Music site Last.fm bought by CBS for $280m
BBC NEWS Technology Music site Last.fm bought by CBS
So, another mammoth price for an online media business. Last.fm has been bought by CBS Corporation for $280m, making it the largest-ever UK Web 2.0 acquisition...so far.
Last.fm was founded in the UK in 2002 and claims it has more than 15 million active users.
I've heard lots of good reports from Last.fm users but I have an account and have never really got engaged with the service. I wonder if in the due diligence I was counted as an active user?
It is always interesting to do this sum:
price paid/active users = price per email address for future marketing
In this case it is:
£140m/15m = £9.33
I seem to recollect a figure of £10 per email address being bandied about when Friends Reunited was purchased by iTV.
So, another mammoth price for an online media business. Last.fm has been bought by CBS Corporation for $280m, making it the largest-ever UK Web 2.0 acquisition...so far.
Last.fm was founded in the UK in 2002 and claims it has more than 15 million active users.
I've heard lots of good reports from Last.fm users but I have an account and have never really got engaged with the service. I wonder if in the due diligence I was counted as an active user?
It is always interesting to do this sum:
price paid/active users = price per email address for future marketing
In this case it is:
£140m/15m = £9.33
I seem to recollect a figure of £10 per email address being bandied about when Friends Reunited was purchased by iTV.
My Celebrity Lookalikes
This is a very cleaver piece of software. It'll be interesting to see where MyHeritage take their business. |
Google Adsense
There are times I doubt the claims of Google Adsense. The context sensitive advertising on this blog 5 minutes ago was for "Stock Market analysis" and "uPVC double glazing quotes".
Of course having now posted these terms I guess I'm fuelling the fire.
Of course having now posted these terms I guess I'm fuelling the fire.
Labels: AdSense, advertising, Google
Intellect - An Introduction to Marketing
Intellect - An Introduction to Marketing
It's always good to see marketing training and knowledge being spread throughout organisations. This initiative sees a solid marketing programme being delivered to IT and Technology professionals.
It's always good to see marketing training and knowledge being spread throughout organisations. This initiative sees a solid marketing programme being delivered to IT and Technology professionals.
29 May 2007
Quotes and quotations about business and marketing
Quotes and quotations about business and marketing
I gather a lot of quotes relating to business and marketing on my main website. The link above takes you to the start of these.
I gather a lot of quotes relating to business and marketing on my main website. The link above takes you to the start of these.
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