15 August 2008
Environmentally friendly Saab
I received two sets of the same piece of direct mail about the new twin turbo Saab this morning. Is this a play on TWIN turbo or just simply shoddy de-duping of data? Identical names and addresses on both envelopes.
It made me chuckle as the key message seemed to be about the low running costs and Saab's green values.
Labels: direct marketing, green, Saab
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Do you really think GM/Saab care? Their UK market share is only about 1%. They just want to flog you a car at the lowest marketing cost to them.
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17 August 2008 15:00
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17 August 2008 15:00 Links to this post:
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