22 June 2008
Energy saving in Morocco
The souks (markets) in Marrakech in Morocco would be closed down if they were in the UK. They would fail most of our health and safety standards by a considerable margin.Therefore I found it quite a surprise that energy saving light bulbs were in such an abundance. In fact the wide spread use of them puts us to shame in the UK.
I wonder if their use is subsidised or sponsored?
Labels: energy, health and safety, light bulbs, Marrakech, Morocco
Children keep right...please
You get odd looks taking photos of children's toy shops but that didn't stop me.The shop is Imaginarium at Madrid airport. I really liked the visual effect of the doors; one for adults, one for children.
The thing is that most children seemed to go through the left door, the adult one, even when parents pushed them towards the small entrance.
My guess is that the width is the inviting factor. Also the merchandising and store layout suggest the larger door is the correct one.
Labels: Children In Need, Imaginarium, Madrid, merchandising, store
08 June 2008
Market research on a budget
You don't always need to spend thousands on research to find out what is going on in some markets. Simply keeping your eyes open and aimed in the right direction can deliver great results.On a recent visit to Marks & Spencer I was in a queue to pay and the previous weeks sales figures were on show for all to see:
Menswear suit sales total £63,000 in the week to 26 May 2008. Of this the top ten suits accounted for £23,000. The best seller was a Collezione black suit that grossed £3,600 or nearly 6% of the suits business.
I know what some of you are thinking, "That's not market research. That's M&S market research."
Labels: black suit, Collezione, market research, Marks and Spencer, menswear, sales, suits
04 June 2008
Business Pages hits the streets
Accurate delivery of your listings to business addresses all over London. Well I'm sure that's the promise from marketing people at Business Pages.Here, at the bottom of the photo, is a copy of one of those delivered directories. It is on the ramp down to an underground car park in London W2 and it's been there for over a week.
I always wondered why they wrapped them in plastic.
Labels: Business Pages, directory, London, marketing
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