15 August 2008
Environmentally friendly Saab
I received two sets of the same piece of direct mail about the new twin turbo Saab this morning. Is this a play on TWIN turbo or just simply shoddy de-duping of data? Identical names and addresses on both envelopes.
It made me chuckle as the key message seemed to be about the low running costs and Saab's green values.
Labels: direct marketing, green, Saab
14 August 2008
KFC and the internet
Everywhere you go people invite you to visit their website. Often you wonder why on getting there.I was very surprised today to note that the URL http://www.kfc.co.uk/ was not visible, to me, anywhere in the Bracknell KFC. Is this good or bad marketing?
Mind you, aside from the store finder, there is not a lot of real use on the site. The 'charity' section was report on an October 2007 event. Where are the competitions and games? That's all at http://www.mcdonalds.co.uk/.
Of course I was there at the request of the children. But I did have to enjoy a Zinger while I was waiting for them!
Labels: Bracknell, charity, KFC, marketing, web, Zinger
07 August 2008
Eat You Bastards
Ind Coope, Double Diamond and Skol Lager brand names are still visible behind the bar at The Coach and Horses, Romilly Street, London, W1. Amazing. These brands are all from the 70s; Ind Coope being the brewer of DD and Skol.The menu on the wall is the reason for this post. "Eat You Bastards" was the headline. It actually did make me think of ordering food; even though I had popped in there at 11.30 for a coffee.
I do like it when businesses allow personality to shine through. You get a better idea of who you are dealing with and it often adds to the pleasure.
So, visit this blog again you bastards! Ha ha, well it doesn't always work. The context needs to be considered as well.
Labels: Coach and Horses, Double Diamond, Ind Coope, London, menu, personality, Romilly Street, Skol Lager, W1
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