Kevin Harrington // marketing // blog

14 August 2008

KFC and the internet

Everywhere you go people invite you to visit their website. Often you wonder why on getting there.

I was very surprised today to note that the URL http://www.kfc.co.uk/ was not visible, to me, anywhere in the Bracknell KFC. Is this good or bad marketing?

Mind you, aside from the store finder, there is not a lot of real use on the site. The 'charity' section was report on an October 2007 event. Where are the competitions and games? That's all at http://www.mcdonalds.co.uk/.

Of course I was there at the request of the children. But I did have to enjoy a Zinger while I was waiting for them!

Labels: Bracknell, charity, KFC, marketing, web, Zinger