Kevin Harrington // marketing // blog

There are times when mergers don't deliver just benefits. When a Swedish and a British magazine/journal merged they ended up with a title with this snappy name: Logopedics Phoniatrics Vocology. Imagine trying to order that in WH Smith on a busy Saturday morning!

Logopedics Phoniatrics Vocology is the official journal of the British Voice Association. The Journal is an amalgamation of the former journals Scandinavian Journal of Logopedics & Phoniatrics and VOICE.

The intention is to cover topics related to speech, language and voice pathology as well as to normal voice function in its different aspects. It works on a non-profit basis. The Journal covers a wide range of topics, including: phonation and laryngeal physiology; speech and language development; voice disorders; clinical measurements of speech, language and voice; professional voice including singing, bilingualism; cleft lip and palate; dyslexia; fluency disorders; neurolinguistics and psycholinguistics, aphasia; motor speech disorders; voice rehabilitation of laryngectomees; augmentative and alternative communication; acoustics; dysphagia.

Labels: British, British Voice Association, journal, Logopedics Phoniatrics Vocology, magazine, mergers, Scandinavian Journal of Logopedics and Phoniatrics, Swedish, title, VOICE, WH Smith

Lists of top tens are often used to gain attention in the media. They seem to mostly appear in the tabloids and the best of them get repeat airings on the radio.

But of course the list can just be a personal opinion. Here's one that worked from Sarah Drew at Marketing Ladder which arrived in an email newsletter:

"With the recent flag-waving, face-painting patriotism that comes with Wimbledon, the cricket and the upcoming Olympics, we thought - what better time to remind ourselves of the reasons you're proud to be British?"

"Without further ado, here are my top 10:

:: The Queen (and open tours of Buckingham Palace this August!)
:: Wimbledon
:: Beer Gardens
:: The Edinburgh Film Festival
:: Grand Prix Champion, Lewis Hamilton
:: English Wines (Some of the finest in the world! No, really!)
:: Footie
:: Pimms and Lemonade
:: Tom Jones!
:: TheLadders.co.uk

Well, it was her personal opinion so we can't argue with that can we? What's your top ten things that make you proud to be British or whatever nationality you are?

Labels: British, lists, Marketing Ladder, media, opinion, TheLadders.co.uk, top tens