14 August 2008
KFC and the internet
Everywhere you go people invite you to visit their website. Often you wonder why on getting there.I was very surprised today to note that the URL http://www.kfc.co.uk/ was not visible, to me, anywhere in the Bracknell KFC. Is this good or bad marketing?
Mind you, aside from the store finder, there is not a lot of real use on the site. The 'charity' section was report on an October 2007 event. Where are the competitions and games? That's all at http://www.mcdonalds.co.uk/.
Of course I was there at the request of the children. But I did have to enjoy a Zinger while I was waiting for them!
Labels: Bracknell, charity, KFC, marketing, web, Zinger
06 January 2008
Banks and Sales and Charities
Perhaps it’s just me, but I find the idea of banks running January sales a bit offensive. I’m not too sure why. I think it’s the naive idea I have that banks offer competitive terms at all times.HSBC and NatWest are both advertising a ‘sale’ for their services this month. Are we expected to suddenly decide to borrow some money? And if we miss he sale opportunities are the prices reverting to normal?
These nagging thoughts made me look at the HSBC sale offer. Low and behold another one of my pet hates – deal with us and we’ll give money to charity.
The HSBC website and adverts proudly exclaim, “Every time you take us up on one of our Sale or other special offers, we will donate £2 to WWF to support the HSBC Rainforest Preservation Project in Brazil. Each donation will protect a whole acre of rainforest. So, as well as saving money, you'll be helping to save one of the world's most important and endangered rainforests.”
You read it right, get a mortgage or loan or pension and HSBC will donate an entire £2. I wonder what that represents as a percentage of the fees they earn on each of the products.
I’ve never liked this type of use of a charity to promote a business, product or service.
Labels: charity, HSBC, January, NatWest, promotions, sales
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