14 August 2008
KFC and the internet
Everywhere you go people invite you to visit their website. Often you wonder why on getting there.I was very surprised today to note that the URL http://www.kfc.co.uk/ was not visible, to me, anywhere in the Bracknell KFC. Is this good or bad marketing?
Mind you, aside from the store finder, there is not a lot of real use on the site. The 'charity' section was report on an October 2007 event. Where are the competitions and games? That's all at http://www.mcdonalds.co.uk/.
Of course I was there at the request of the children. But I did have to enjoy a Zinger while I was waiting for them!
Labels: Bracknell, charity, KFC, marketing, web, Zinger
14 August 2007
dot-uk Domains most Popular in the UK
The thinking had always been that a dot-com domain name was more credible than a dot-uk one.Now, after selling the six-millionth dot-uk domain earlier this month, the dot-uk domain registry Nominet says dot-uk domains are becoming more and more popular amongst UK businesses.
According to Nominet, the preference for a dot-uk name is due to the fact that Brits identify more easily with a UK domain name.
Similarly, a survey carried out by YouGov revealed that Brits searching for information were six times more likely to click on a dot-uk web site.
Labels: consumers, domain names, impressions, UK, web
27 June 2007
User generated newspapers
We'll be cooking our own food in restaurants next! Or making our beds in hotels!
Essentially a free newspaper is going to pay bloggers and then use some of the content in their newspaper. Fabulously simple remodeling of the whole process.
See this well written article http://www.springwise.com/media_publishing/free_daily_pays_bloggers/
My recommendation to people is, "Maintain your own web presence. Keep control of your own Internet identity."
Providing your content to other sites like MySpace, Facebook etc is all well and good but where will they end up? None of us knows. Use these sites and share your ideas and opinions but keep hold of your own web presence as well.
It is also worth remembering that the majority of the world's population don't use social/business network sites or use RSS feed readers. I know, unbelievable isn't it?
See this well written article http://www.springwise.com/media_publishing/free_daily_pays_bloggers/
My recommendation to people is, "Maintain your own web presence. Keep control of your own Internet identity."
Providing your content to other sites like MySpace, Facebook etc is all well and good but where will they end up? None of us knows. Use these sites and share your ideas and opinions but keep hold of your own web presence as well.
It is also worth remembering that the majority of the world's population don't use social/business network sites or use RSS feed readers. I know, unbelievable isn't it?
Labels: content, Facebook, internet, MySpace, social networks, user generated, web
30 May 2007
Music site Last.fm bought by CBS for $280m
BBC NEWS Technology Music site Last.fm bought by CBS
So, another mammoth price for an online media business. Last.fm has been bought by CBS Corporation for $280m, making it the largest-ever UK Web 2.0 acquisition...so far.
Last.fm was founded in the UK in 2002 and claims it has more than 15 million active users.
I've heard lots of good reports from Last.fm users but I have an account and have never really got engaged with the service. I wonder if in the due diligence I was counted as an active user?
It is always interesting to do this sum:
price paid/active users = price per email address for future marketing
In this case it is:
£140m/15m = £9.33
I seem to recollect a figure of £10 per email address being bandied about when Friends Reunited was purchased by iTV.
So, another mammoth price for an online media business. Last.fm has been bought by CBS Corporation for $280m, making it the largest-ever UK Web 2.0 acquisition...so far.
Last.fm was founded in the UK in 2002 and claims it has more than 15 million active users.
I've heard lots of good reports from Last.fm users but I have an account and have never really got engaged with the service. I wonder if in the due diligence I was counted as an active user?
It is always interesting to do this sum:
price paid/active users = price per email address for future marketing
In this case it is:
£140m/15m = £9.33
I seem to recollect a figure of £10 per email address being bandied about when Friends Reunited was purchased by iTV.
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